Content Marketing Analytics
Measure content marketing effectiveness. Learn how to track content performance and prove content ROI.
Measuring Content Marketing Success
Content marketing analytics reveals what content drives results and how to optimize your content strategy.
Content Performance Metrics
Traffic: Pageviews, unique visitors, and traffic sources.
Engagement: Time on page, scroll depth, and bounce rate.
Conversions: Leads, sign-ups, and sales attributed to content.
SEO: Rankings, organic traffic, and backlinks.
Content Funnel Analysis
Track how content moves users through the funnel from awareness to conversion.
Topic Performance
Identify which topics resonate most with your audience. Double down on winners.
Content Format Analysis
Compare performance across formats: blog posts, videos, infographics, podcasts, and ebooks.
Attribution
Understand content's role in the customer journey. Use multi-touch attribution to give content proper credit.
ROI Calculation
- Calculate content production costs
- Measure revenue generated
- Factor in long-term value
- Compare to other channels