Conversion Rate Optimization Guide
Increase conversions with proven CRO strategies. Learn how to test, analyze, and optimize your conversion funnel.
Conversion Rate Optimization Fundamentals
CRO is the systematic process of increasing the percentage of visitors who take desired actions on your website.
The CRO Process
Research: Understand user behavior through analytics, surveys, and user testing.
Hypothesize: Develop theories about what changes will improve conversions.
Test: Run A/B tests to validate hypotheses.
Analyze: Evaluate results and draw conclusions.
Implement: Roll out winning variations.
Key Areas to Optimize
Landing pages, forms, calls-to-action, navigation, page speed, and mobile experience.
Testing Methodology
Use A/B testing for comparing variations. Ensure statistical significance before declaring winners.
Common CRO Tactics
Improve headlines, simplify forms, add social proof, create urgency, optimize CTAs, and reduce friction.
Measuring Success
- Track conversion rate changes
- Monitor revenue impact
- Measure user engagement
- Calculate ROI of tests