Analytics Tools9 min read

Data Studio Reporting Guide

Create stunning reports with Google Data Studio. Learn how to build interactive dashboards and automated reports.

By GA4 Reports Team

Google Data Studio Fundamentals

Data Studio (now Looker Studio) transforms data into beautiful, interactive reports. Free and powerful for most needs.

Getting Started

Connect data sources, choose report template or start blank, add charts and tables, and customize design.

Data Sources

Connect Google Analytics, Google Ads, Search Console, Sheets, and hundreds of other sources.

Visualization Types

Time series, bar charts, pie charts, tables, scorecards, geo maps, and more. Choose based on data type.

Report Design

Use consistent branding, create visual hierarchy, group related metrics, and optimize for your audience.

Interactivity

Add date range controls, filters, and drill-downs for interactive exploration.

Sharing and Collaboration

Share reports with view or edit access, schedule email delivery, and embed in websites.

Best Practices

  • Start with a clear objective
  • Keep it simple and focused
  • Use consistent formatting
  • Test on different devices
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