Email Marketing Analytics Guide
Measure and optimize email marketing performance. Learn key email metrics and how to improve campaign results.
Email Marketing Measurement
Email remains one of the highest-ROI marketing channels. Proper analytics helps you maximize its potential.
Essential Email Metrics
Open Rate: Percentage of recipients who opened your email. Indicates subject line effectiveness.
Click-Through Rate: Percentage who clicked links. Shows content relevance and engagement.
Conversion Rate: Percentage who completed desired actions. Measures campaign success.
Bounce Rate: Percentage of undelivered emails. Indicates list health.
Unsubscribe Rate: Percentage who opted out. Signals content or frequency issues.
Advanced Metrics
Revenue per email, list growth rate, email sharing rate, and engagement over time.
Segmentation Analysis
Compare performance across segments to identify your most engaged audiences.
A/B Testing
Test subject lines, send times, content, CTAs, and design elements.
Optimization Strategies
- Personalize content
- Optimize send times
- Improve subject lines
- Segment your list
- Clean your list regularly