GA4 Conversion Tracking: Setup Guide
Set up conversion tracking in GA4 correctly. Learn how to measure and optimize your most important business goals.
Setting Up Conversions in GA4
Conversions are the events that matter most to your business. Proper conversion tracking is essential for measuring success.
What Counts as a Conversion?
Any event can be marked as a conversion. Common examples include purchases, sign-ups, form submissions, and downloads.
Marking Events as Conversions
Navigate to Configure > Events, find your event, and toggle "Mark as conversion." You can have up to 30 conversion events.
Recommended Conversions
GA4 suggests conversions based on your industry and setup. Review these recommendations and enable relevant ones.
Conversion Counting
By default, GA4 counts every instance of a conversion event. Consider your business model when deciding on counting methods.
Conversion Value
Assign monetary values to conversions for ROI analysis. Use the "value" parameter in your events.
Testing Conversions
Use the DebugView to verify conversions fire correctly before relying on the data for business decisions.
Conversion Optimization
- Focus on quality over quantity
- Set up micro and macro conversions
- Use conversion data to inform marketing decisions
- Regularly audit conversion accuracy