GA4 Ecommerce Tracking: Implementation Guide
Implement ecommerce tracking in GA4 for complete purchase funnel visibility. Track revenue, products, and shopping behavior.
Ecommerce Measurement in GA4
GA4's ecommerce tracking provides detailed insights into shopping behavior, from product views to purchases.
Ecommerce Events
GA4 includes recommended ecommerce events: view_item, add_to_cart, begin_checkout, purchase, and refund.
Implementation Methods
Implement ecommerce tracking using gtag.js, Google Tag Manager, or the Measurement Protocol. GTM offers the most flexibility.
Required Parameters
Include essential parameters like currency, value, items array, and transaction_id for complete tracking.
Product Data
Track detailed product information including item_id, item_name, price, quantity, and custom parameters like color or size.
Shopping Funnel Analysis
Use GA4's funnel exploration to analyze drop-off points in your purchase process.
Revenue Reporting
View revenue data in the Monetization reports. Analyze by product, category, source, and more.
Advanced Ecommerce Features
- Product list performance
- Internal promotion tracking
- Checkout behavior analysis
- Product and shopping behavior reports