GA4 Reporting Interface: Complete Guide
Navigate the GA4 interface with confidence. Learn where to find key reports and how to customize your analytics workspace.
Navigating the GA4 Interface
The GA4 interface is organized differently from Universal Analytics. Understanding the layout helps you find insights faster.
Home Dashboard
Your starting point shows key metrics, recent changes, and insights. Customize cards to show what matters most to your business.
Reports Section
Standard reports are organized into snapshots: Acquisition, Engagement, Monetization, and Retention. These provide quick overviews of key metrics.
Explore Section
The Explore workspace is where GA4 really shines. Create custom reports using templates like funnel analysis, path exploration, and cohort analysis.
Advertising Section
View attribution, conversion paths, and model comparison. Essential for understanding marketing performance.
Configure Section
Manage events, conversions, audiences, custom definitions, and data streams. This is your GA4 control center.
Customizing Your Workspace
Create custom reports, save explorations, and organize your workspace for efficient analysis.
Key Reports to Bookmark
- Real-time report for live monitoring
- User acquisition for traffic sources
- Engagement overview for content performance
- Conversions report for goal tracking