Keyword Research and Tracking

Keyword Research Fundamentals

Effective keyword research identifies what your audience searches for and reveals opportunities to attract qualified traffic.

Research Process

Start with seed keywords, expand with keyword tools, analyze search intent, and evaluate competition.

Keyword Metrics

Search Volume: Monthly searches for a keyword.

Difficulty: How hard it is to rank.

CPC: Cost per click in paid search (indicates commercial value).

Keyword Types

Head terms (high volume, competitive), long-tail keywords (specific, easier to rank), and question keywords (informational intent).

Search Intent

Understand whether searchers want information, to navigate, to compare, or to buy.

Tracking Rankings

Monitor keyword positions over time, track competitors, and measure ranking changes after optimizations.

Optimization Strategy

• Target keywords by intent
• Create comprehensive content
• Optimize on-page elements
• Build relevant backlinks