SEO & Analytics8 min read

Local SEO Analytics

Optimize local search performance with analytics. Learn how to track and improve local SEO results.

By GA4 Reports Team

Local SEO Measurement

Local SEO analytics helps businesses attract nearby customers through search. Track local performance to optimize visibility.

Google Business Profile Insights

Monitor how customers find and interact with your business listing. Track views, clicks, calls, and direction requests.

Local Search Rankings

Track rankings for local keywords in your target area. Monitor map pack positions.

Local Traffic Analysis

Use GA4 to analyze traffic from local searches. Track conversions from local visitors.

Review Analytics

Monitor review quantity, ratings, and sentiment. Reviews impact local rankings and conversions.

Citation Tracking

Ensure consistent NAP (Name, Address, Phone) across directories. Track citation quantity and quality.

Competitor Analysis

Compare your local presence to competitors. Identify opportunities to improve visibility.

Optimization Tactics

  • Optimize Google Business Profile
  • Encourage customer reviews
  • Build local citations
  • Create local content
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