Marketing Funnel Analysis
Analyze your marketing funnel for optimization opportunities. Learn how to identify and fix funnel leaks.
Understanding the Marketing Funnel
Funnel analysis reveals where prospects drop off and where to focus optimization efforts for maximum impact.
Funnel Stages
Awareness: Prospects discover your brand.
Interest: They engage with your content.
Consideration: They evaluate your solution.
Intent: They show purchase intent.
Purchase: They become customers.
Measuring Funnel Performance
Track conversion rates between stages, identify drop-off points, and calculate time to conversion.
Funnel Visualization
Use GA4's funnel exploration to visualize the customer journey and identify friction points.
Drop-Off Analysis
Investigate why users leave at each stage. Use session recordings and surveys for qualitative insights.
Optimization Strategies
Improve messaging, reduce friction, add social proof, create urgency, and optimize for mobile.
Multi-Channel Funnels
- Track cross-channel journeys
- Understand channel interactions
- Optimize channel mix
- Improve attribution