Paid Advertising Analytics
Optimize paid advertising with data-driven insights. Learn how to measure and improve ad campaign performance.
Paid Advertising Measurement
Effective paid advertising analytics helps you maximize ROI by identifying what works and eliminating what doesn't.
Core Advertising Metrics
Impressions: How many times your ads were shown.
Clicks: Number of clicks on your ads.
CTR: Click-through rate shows ad relevance.
CPC: Cost per click indicates efficiency.
Conversions: Actions taken after clicking.
CPA: Cost per acquisition measures profitability.
ROAS Analysis
Return on Ad Spend is the ultimate measure of advertising success. Calculate: Revenue / Ad Spend.
Campaign Structure Analysis
Evaluate performance by campaign, ad group, keyword, and ad creative.
Audience Performance
Compare results across audience segments to identify your best targets.
Attribution
Understand how paid ads contribute to conversions across the customer journey.
Optimization Strategies
- Pause underperforming campaigns
- Increase budget for winners
- Test ad variations
- Refine targeting
- Optimize landing pages