SEO A/B Testing Guide
Test SEO changes scientifically with A/B testing. Learn how to run SEO experiments and measure impact.
SEO Testing Methodology
SEO A/B testing lets you validate changes before full rollout. Test hypotheses and make data-driven decisions.
What to Test
Title tags, meta descriptions, content structure, internal linking, and page templates.
Testing Setup
Split pages into control and variant groups. Ensure groups are comparable in traffic and rankings.
Statistical Significance
Run tests long enough to achieve statistical significance. Account for seasonality and external factors.
Measuring Impact
Track organic traffic, rankings, CTR, and conversions. Compare variant performance to control.
Common Tests
Title tag optimization, content length experiments, internal linking tests, and schema markup impact.
Tools for SEO Testing
Use specialized SEO testing platforms or build custom solutions with analytics data.
Best Practices
- Test one variable at a time
- Use large enough sample sizes
- Run tests for sufficient duration
- Document results and learnings