SEO Analytics: Complete Guide
Master SEO analytics to improve search performance. Learn which metrics matter and how to optimize for organic growth.
SEO Analytics Fundamentals
SEO analytics helps you understand search performance, identify opportunities, and measure the impact of optimization efforts.
Essential SEO Metrics
Organic Traffic: Visitors from search engines. The primary measure of SEO success.
Rankings: Position in search results for target keywords.
Click-Through Rate: Percentage of searchers who click your listing.
Impressions: How often your pages appear in search results.
Google Search Console
Essential tool for SEO analytics. Monitor performance, identify issues, and discover opportunities.
Keyword Analysis
Track rankings for target keywords, identify ranking opportunities, and analyze search intent.
Content Performance
Identify top-performing pages, find content gaps, and optimize underperforming content.
Technical SEO Monitoring
- Track crawl errors
- Monitor site speed
- Check mobile usability
- Identify indexing issues