Setting Up GA4: Complete Implementation Guide

GA4 Implementation Checklist

Proper GA4 setup is crucial for accurate data collection. Follow this comprehensive guide to implement GA4 correctly from day one.

Step 1: Create Your GA4 Property

Start by creating a new GA4 property in your Google Analytics account. You can run this alongside your existing Universal Analytics property.

Step 2: Install the Tracking Code

Add the GA4 measurement code to your website. You can use Google Tag Manager for easier management and flexibility.

Step 3: Configure Data Streams

Set up data streams for your website and mobile apps. Each platform needs its own stream with proper configuration.

Step 4: Enable Enhanced Measurement

Turn on enhanced measurement to automatically track scrolls, outbound clicks, site search, video engagement, and file downloads.

Step 5: Set Up Conversions

Identify your key business goals and mark the corresponding events as conversions. You can have up to 30 conversion events.

Step 6: Create Custom Events

Implement custom events for actions specific to your business that aren't covered by automatic tracking.

Step 7: Configure User Properties

Set up user properties to segment your audience based on characteristics like subscription status or user type.

Common Setup Mistakes to Avoid

• Not enabling enhanced measurement
• Forgetting to set up conversions
• Ignoring data filters and exclusions
• Not testing implementation before launch