Social Media Analytics Guide
Measure social media performance effectively. Learn which metrics matter and how to prove social media ROI.
Social Media Measurement
Social media analytics helps you understand what content resonates, which platforms drive results, and how social contributes to business goals.
Platform-Specific Metrics
Each platform has unique metrics. Focus on those that align with your objectives.
Engagement Metrics
Likes, comments, shares, saves, and clicks. These show how audiences interact with your content.
Reach and Impressions
Reach measures unique viewers. Impressions count total views. Both indicate content visibility.
Follower Growth
Track follower growth rate and quality. Rapid growth means little without engagement.
Traffic and Conversions
Use UTM parameters to track social traffic in Google Analytics. Measure conversions from social sources.
Content Performance
Analyze which content types, topics, and formats perform best on each platform.
Competitive Analysis
- Benchmark against competitors
- Identify content gaps
- Learn from their successes
- Differentiate your approach